proWIN celebrates 30 years of success: anniversary celebration at Bostalsee inspires!

proWIN celebrates 30 years of success: anniversary celebration at Bostalsee inspires!

On May 31, 2025, proWIN celebrated its 30th anniversary with a big anniversary festival at Bostalsee in Saarland. Around 7,000 guests, including political and business representatives, employees, sales partners and their families, experienced the festival with a wide range of program items. proWIN, founded in 1995, is one of the leading direct sales companies in Europe and is active in nine European countries. The company offers products from the cleaning, cosmetics and pet food sectors and has a market share of three percent in the “symbiotic cleaning” sector in Germany.

In his speech, Managing Director Michael Winter emphasized the essential role of employees, sales partners and customers in the company's success. The extraordinary event included a varied stage program, honors, video recordings and culinary offerings. Rea Garvey provided the best entertainment as the musical highlight. Special awards were also presented during the festival. Britta and Mike Frank were honored as international leaders of the decade, while Angelina and Jens Kurras received national awards.

Social commitment and fundraising

proWIN is heavily involved in social, sporting and cultural projects. As part of the anniversary festival, a total donation pot of 290,000 euros was awarded for social projects, with 16 sales departments qualifying as sponsors for the donation. This commitment corresponds to proWIN's corporate philosophy, which focuses on sustainable and social benefits. During the pandemic, proWIN also showed great commitment in the past, including by donating skin care products to hospitals in Saarland.

The business development of the last few years underlines the strength and stability of proWIN. In 2019, gross sales of around 213 million euros were achieved, with an increase of around 10% compared to the previous year. Sales were split between 82% cleaning, 16% cosmetics and 2% premium pet food. Particularly noteworthy is the growth of the sales partner network, which has grown to over 115,000 independent sales partners. The proWIN Academy also offers numerous training courses and seminars to further promote sales partners and their success.

Strategy and outlook for the future

In his vision for the future, Michael Winter emphasized that the focus should be on sustainability, digitalization and product development. "We have learned a lot about digitalization in recent years. We will continue to offer a mix of face-to-face and online services in the future," added Winter. This strategy will not only help increase efficiency but also meet the changing needs of distribution partners.

Overall, proWIN remains a constant in direct sales, which also impressively illustrates the challenges of the past few years, especially during the pandemic. The innovative approach to changing market conditions as well as continuous development make the company a strong partner for its sales partners and customers. The anniversary festival not only underlined the great team spirit, but also the long-standing success of the company, whose history extends over three decades.

For further information about the background and commitment of proWIN, the reports from Netcoo and proWIN can be viewed.